The IIEPassport Study Abroad Directories are marketed through a variety of unique vehicles that target students who are highly likely to enroll in a study abroad program. These students are serious about education abroad and typically attend institutions that strongly encourage international education, are known for the percentage of students they send abroad, and have supported IIE and its directory publications for years. Some of IIEPassport's outreach campaigns include:

Study Abroad Adviser Relationships
IIEPassport's directories and services are promoted to the study abroad advisers at institutions like those described above - where education abroad is strongly encouraged and supported. These institutions include over 850 members of the Institute of International Education and our Core Colleges list (a list of 220 schools who send a large percentage of their students abroad). Relationships with advisers at these institutions are formed and cemented through continual outreach and services such as the Destination of the Month Series. The advisers in turn direct their students to the IIEPasspsort Study Abroad Directories and use them as the primary source of study abroad information.

Destination of the Month Series
The Destination of the Month Series features a new destination each month online and in a color brochure that is mailed to over 350 advisers. Each is specifically written for students who intend to study abroad in that country and includes a map and full color photos depicting the region's beauty, culture and historic sites. Advisers may request additional brochures to display and/or distribute to their students.

To complement this series, Destination of the Month calendars are also available for display in advisers' offices. Each month's featured destination is portrayed through original watercolors created by EducationDynamics' artist, Stacy Pagnano. Thousands of these calendars, that begin with the month of June and end with May, are distributed at the annual NAFSA conference, and through IIE's extensive network.

For more information on the Destination of the Month Series, or to be added to the mailing list, please email adviser@iiepassport.org.

Online Advertising
The IIEPassport web site is marketed online through search engines and other targeted web sites. Online advertising is strictly monitored for quality, ensuring that visitors to the web site are genuinely interested in studying abroad.